#ad-performance-metrics

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#meta-attribution-changes #advertising-measurement #third-party-reporting-alignment #conversion-tracking
Marketing tech
fromDigiday
2 days ago

Meta's measurement and attribution updates are welcomed, but not ground-breaking, ad execs say

Meta redefined click-through attribution and rebranded engaged view to engage-through to align with third-party reporting tools and reduce measurement discrepancies with platforms like Google Analytics.
Marketing tech
fromEMARKETER
1 month ago

TikTok advertisers are rapidly shifting to automated campaigns

42% of US TikTok performance ad campaigns use Tinuiti's Smart+ automated solution, up from 9% at the start of 2025.
Marketing tech
fromSocial Media Today
2 months ago

Meta Expands Creator Partnership Opportunities for Brands

Advertisers can discover creator-tagged brand content and view creator performance inside the Partnership Ads Hub, while creators can proactively share ad codes to speed partnership permissions and launches.
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