"Advertisers will now see content from creators that tag or mention their brand in the Hub, speeding up the process for identifying brand-authentic creator content. Advertisers can also now review a creator's content performance, including Views, Interactions, Likes, Comments, Shares, and Saves, directly within the Partnership Ads Hub. This is in addition to Meta's existing Creator Discovery API , which it rolled out earlier this year, with the new Facebook iteration providing expanded access to creator content."
"Creators now have an easier way to tag a partner when creating branded content, and they can proactively share an ad code with an advertiser for partnership ad permissions. They can also share ad codes when using existing or creating new user-generated content, even when the brand isn't tagged in the post. This shifts the process from advertisers having to secure permissions to creators easily providing them, accelerating speed to launch."
Meta expanded the Partnership Ads Hub to surface creator content that tags or mentions brands, enabling faster identification of brand-authentic creator content. Advertisers can view creator performance metrics such as Views, Interactions, Likes, Comments, Shares, and Saves directly in the Hub. The update complements the existing Creator Discovery API by providing broader access to creator content. Creators can now tag partners more easily and proactively share ad codes with advertisers for partnership ad permissions. Creators can also provide ad codes for existing or new user-generated content even when brands are not tagged, accelerating campaign launch timelines.
Read at Social Media Today
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