#Social media marketing

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E-Commerce
fromSocial Media Explorer
2 weeks ago

5 Social Media Ideas to Sell Matching Pajamas for Kids - Social Media Explorer

Leverage the emotional appeal of matching pajamas through storytelling, authentic user content, and community-driven social media to increase engagement and sales.
Online marketing
fromGREY Journal
3 weeks ago

You Are Going to Fail on Social Media If You Do This In 2025

Most small businesses fail on social media due to lack of strategy; success requires a value-first, interactive, and data-driven approach rather than one-way broadcasting.
Marketing
fromSoapcentral
3 days ago

"A once-in-a-lifetime, unique experience" - On Brand with Jimmy Fallon contestant Rajesh Srivastava shares his experience of the show

Rajesh Srivastava applied theory-based marketing on national television, gained exposure, and turned the experience into classroom case studies emphasizing preparation, creativity, and collaboration.
Marketing
fromGeekSided
3 days ago

Rajesh Srivastava shares his takeaways from On Brand with Jimmy Fallon [Exclusive]

Rajesh Srivastava showed strong marketing theory but lacked practical pitching and execution skills on On Brand with Jimmy Fallon, leading to his elimination.
fromDeadline
4 days ago

Social Media Star Adam Rose Making Feature Directorial Debut With Comedy '15 Minutes'

I'm thrilled to bring this story to life and work with some of the funniest and most brilliant people I know,
Film
Renovation
fromSFGATE
4 days ago

Baltimore Couple Turns Broken Homes Into Pricey Rentals: What You Need to Know

A Baltimore couple turned DIY renovations of historic row homes into a thriving rental and social-media-driven business without formal construction experience.
Germany news
fromThe Local Germany
4 days ago

German influencers face tax dodging crackdown

German authorities are launching a large-scale crackdown on influencer tax evasion after social-platform data suggests widespread unpaid taxes on influencer income.
Intellectual property law
fromLindsey Gamble
6 days ago

The Legal Risks of Using Music on Social Media for Brands & How Brands Can Protect Themselves - Lindsey Gamble

Brands risk costly litigation and multi-million-dollar damages when using copyrighted music in social media content without proper licensing.
fromCbsnews
1 week ago

Lodi's social media strategy pays off, turning local businesses into viral success stories

"It just kind of snowballed almost out of my control," she said. "I would drive by this little shop here, and it was just a dark hole on this side of School Street, and I just visualized and felt like I needed to be here inside this building, and it just worked out in the most wonderful way."
Marketing
fromSoapcentral
1 week ago

Happy's Place Season 2 to feature Reba reunion with JoAnna Garcia Swisher

JoAnna Garcia Swisher will play the guest character of Kenzie and her character description, as reported by Deadline, reads as follows: ''A local Knoxville influencer who has been hired to represent Happy's Place for their upcoming social media marketing campaign and all of it is much to Bobbie's chagrin.'' JoAnna Garcia Swisher is the next Reba alumna to join the NBC sitcom after McEntire, Peterman, Steve Howey and Christopher Rich. Both Rich and Howey appeared as guest characters in Happy's Place Season 1.
Television
Pets
fromwww.theguardian.com
1 week ago

Indolent and not photogenic': can I make my reluctant cat a social media star in seven days?

Pet influencers, especially cats, command large audiences and lucrative fees, creating a growing industry where owners can earn significant income managing animal social media careers.
Social media marketing
fromjeffbullas.com
2 weeks ago

The 6 Best Sites to Buy Instagram Auto Likes (Automatic & Cheap) - jeffbullas.com

Buying Instagram auto likes can jumpstart engagement but requires choosing reputable providers and weighing risks and benefits.
fromPitchfork
2 weeks ago

Touching Grass at the Andrew Yang Party

The night is young in Flatiron. Finance bros with gray vests and backpacks and women in jeans and sweaters are still walking home from work. In the middle of 25th St, a man opens a red stanchion and ushers us toward a guard who stamps invisible ink on our wrists. We're each given a black plastic bag with a tear tab to lock our phones in for the night. We enter a silvery elevator, which takes us to the 38th floor.
US politics
Remodel
fromSocial Media Explorer
2 weeks ago

3 Elements Every Home Improvement Company Needs on Social Media - Social Media Explorer

A strong, visual social media portfolio showcasing before-and-after work and project stories builds homeowner trust and generates foundation-repair leads.
fromCsrwire
2 weeks ago

Phygital Fiesta: Empowering Latina Beauty Entrepreneurs To

Laura Hiros, Sales Education Manager at Mary Kay Inc. for the Latin America region (LATAM) recently spoke at a major direct selling conference to showcase how millions of Mary Kay Independent Beauty Consultants have embraced a "phygital" strategy. Whether in-person or online, Laura and her team empower Mary Kay small business owners to expand their reach and engage with confidence in a new era of social connection.
E-Commerce
Humor
fromAol
3 weeks ago

50 Hilarious Memes From "Men's Humor" That Show Why 11M People Follow This Page (New Pics)

Memes are a ubiquitous, powerful communication form that brands use to create relatable, shareable content and engage modern audiences.
E-Commerce
from3blmedia
3 weeks ago

Phygital Fiesta: Empowering Latina Beauty Entrepreneurs To

Mary Kay LATAM uses a phygital approach—merging in-person personalized service with social media, e-commerce, and AI—to expand reach and empower Independent Beauty Consultants.
Social media marketing
fromThe Drum
3 weeks ago

That's no community. That's a comment section

True communities require active, mutual participation, shared identity, and norms; followers and engagement metrics do not equal genuine community.
Social media marketing
fromForbes
3 weeks ago

How To Build A UGC Marketing Machine That Actually Drives Sales

User-generated content (UGC) outperforms intrusive traditional ads by building trust, increasing engagement, and driving higher conversion rates.
Music
fromAfrican American News and Issues
3 weeks ago

Music Videos vs TikTok and Instagram: A Marketing Clash

Artists must combine high-production music videos with social-media strategies (TikTok, Instagram, YouTube) to maximize discovery, audience connection, and cultural impact.
Food & drink
fromLos Angeles Times
3 weeks ago

This Armenian meat market's viral social media strategy? Sexy steaks

Sevan Meat Market leverages stylized social videos to fuse Armenian American tradition with modern branding, drawing a large online audience to its meat-centric identity.
Media industry
fromTheankler
1 month ago

Gen Z Only Watches Your Show Through Social Clips. Hollywood is Scrambling

Short-form clip distribution by paid clippers drives massive online visibility for Gen Z-targeted shows using small budgets and creator-led posting.
Social media marketing
fromForbes
1 month ago

5 ChatGPT Prompts For Content That Removes Objections And Boosts Sales

Create content that anticipates and addresses prospects' objections proactively to prevent doubt and increase conversions, using tools like ChatGPT to craft objection-handling messaging.
#instagram
US politics
fromABC News
1 month ago

Trump signs memorandum pressuring pharma companies to abide by ad laws

The administration is enforcing transparency laws on pharmaceutical social media advertising by sending enforcement and warning letters to ensure accurate drug risk information.
Startup companies
fromEntrepreneur
1 month ago

3 Ways AI Helps Small Businesses Compete With Big Companies | Entrepreneur

Small businesses can use AI tools to increase speed, productivity, and compete with larger companies without large budgets or teams.
from3blmedia
1 month ago

Legacy Beauty Brand Mary Kay Debuts Miss Conceptions

Mary Kay Inc., a global beauty powerhouse with 60+ years of innovation, is furthering its mission of enriching the lives of women worldwide with the launch of Miss Conceptions. This bold new social media series leans into "real talk" to address longstanding myths about the brand with humor, authenticity, and cultural relevance. Through short-form, shareable content, Miss Conceptions introduces a fresh digital persona that empowers the next generation of beauty lovers and aspiring entrepreneurs while sharing facts about the company.
Marketing
Fashion & style
fromWWD
1 month ago

Anthropologie's Fall Campaign 'Anthro Always' Stars Camila Mendes

Anthropologie launched its fall campaign 'Anthro, Always' starring Camila Mendes, spotlighting romanticized everyday style and multichannel marketing.
Marketing
fromPhys
1 month ago

How Instagram influencers are guiding our travel plans

Travel social media influencers' informativeness and persuasiveness significantly influence travelers' destination choice across pre-purchase, purchase, and post-purchase stages.
Social media marketing
fromFast Company
1 month ago

Brides are asking brands for free wedding swag-and posting the hauls on TikTok

Brides with modest social followings increasingly request free wedding products from brands in exchange for social-media posts, creating tension between exposure and small-business capacity.
Social media marketing
fromOK Magazine
1 month ago

I Tried Marketerum: The Social Media Growth Secret Everyone Is Whispering About

Social media growth can be artificially accelerated using SMM panels like Marketerum that sell followers and engagement through easy online purchases.
#celebrity-engagement
fromwww.npr.org
1 month ago
US news

Brands are loving Taylor Swift's engagement. Do they need to calm down?

Brands swiftly used the engagement announcement to post congratulatory content, product tie-ins, memes, and promotional discounts tied to Taylor Swift and Travis Kelce.
fromDeadline
1 month ago
Social media marketing

Taylor & Travis Engagement Is True Love As The Ultimate Marketing Touchdown: "A Masterclass On How To Control Your Brand"

Taylor Swift and Travis Kelce's engagement monopolized global media attention, illustrating celebrity-driven marketing power amplified by social media and multi-platform distribution.
fromDeadline
1 month ago
Social media marketing

Taylor & Travis Engagement Is True Love As The Ultimate Marketing Touchdown: "A Masterclass On How To Control Your Brand"

Social media marketing
fromThe Drum
1 month ago

Swiftly jumping on the bandwagon? Use your wits

Brands should only join trending cultural moments when aligned with brand strategy and authentic personality to drive long-term growth.
fromSocial Media Explorer
1 month ago

Your Playground is a Content Goldmine: How to Showcase Themed Structures on Social Media - Social Media Explorer

A great playground is the heart of a community. It's a place for laughter, for friendship, and for adventure. But a truly special themed playground-a castle, a pirate ship, a dinosaur dig site-is something more. It's a launchpad for the imagination. It's not just a place to play; it's a world to explore. For any park district, school, or community that invests in creative themed playground structures, the marketing potential is immense.
Social media marketing
Remodel
fromSocial Media Explorer
1 month ago

Beyond the Before-and-After: Tips for Using Social Media to Sell Rubber Flooring - Social Media Explorer

Use social media visual storytelling and dramatic before-and-after content to showcase rubber flooring transformations and drive leads.
Artificial intelligence
fromCNET
1 month ago

AI Is Taking Over Our Social Media Feeds, but Maybe Not How You Expect

Generative AI is widely used by social media professionals for efficiency, but it risks producing mass-produced superficial content and undermining authentic human connection.
Social media marketing
fromBusiness Insider
1 month ago

Duolingo's top social media manager says she had more professional success when she didn't separate life and work

Putting work before life produced greater social media success for Duolingo's manager but caused severe anxiety, exhaustion, and medical leave.
fromBioPharma Dive
1 month ago

MAHA may take aim at pharma DTC ads

In the upcoming report, health leaders may seek to crack down on DTC ads, particularly on social media where telehealth companies use "deceptive" marketing tactics, according to draft strategy documents published by Politico. The leaked draft strategy contains policy recommendations from a group assembled by President Donald Trump and Kennedy, and its objectives could change before the official version is published. The White House stated it delayed the report's release to coordinate the schedules of officials involved in creating it, Politico reported.
Public health
Marketing
fromFortune
1 month ago

Liquid Death brand partnerships are like taking the 'Saturday Night Live' stage, exec says

Liquid Death's unique collaborations emphasize strange humor and engage a broad audience, enhancing brand visibility and social media presence.
Television
fromTheWrap
1 month ago

How HBO's Social Media Blitz Catapulted 'The Gilded Age' Finale to a Series High | Exclusive

Social media engagement and viewer ratings for 'The Gilded Age' surged significantly in Season 3, reflecting a shift in marketing strategy.
fromwww.theguardian.com
2 months ago

Commodifying themselves': the ordinary people posting Instagram sponcon to profit off friends

Shelbi Howell, a 32-year-old stay-at-home mom, utilizes social media apps like ShopMy and LTK to earn money by sharing her outfits and inviting viewers to purchase them via her links. This demonstrates that ordinary individuals, not just traditional influencers, can monetize their online presence.
E-Commerce
Online marketing
fromForbes
2 months ago

5 LinkedIn Hacks To Dominate Your Niche Without Paid Ads

Transforming your LinkedIn presence relies on strong opinions and authenticity, not ad spending.
fromHubspot
2 months ago

Tasting marketing: What a viral YouTube star wishes marketers knew

Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.
Digital life
Renovation
fromSocial Media Explorer
2 months ago

4 Tips for Using Social Media to Sell the Benefits of Log Homes - Social Media Explorer

Log homes attract buyers through strong visuals, storytelling, audience interaction, and showcasing lifestyle.
E-Commerce
fromSocial Media Explorer
2 months ago

7 Social Media Strategies to Attract New Clients to a Pool Franchise - Social Media Explorer

Owning a pool franchise provides valuable community services and can thrive with targeted social media strategies.
Marketing
fromSocial Media Explorer
2 months ago

How to Create a Social Media Plan to Market Stock Options to Employees - Social Media Explorer

Marketing stock options effectively engages and informs both current and prospective employees to enhance long-term commitment.
fromForbes
2 months ago

7 Types Of LinkedIn Posts That Convert Followers Into Paying Clients

Pain point posts that hit differently convert more clients when you articulate specific pain points in detail. Create immediate resonance with struggling prospects with this simple format.
Marketing
fromHubspot
2 months ago

How I helped a CEO hit 3m LinkedIn views in 4 months

Employees serve as a company’s best marketing assets on LinkedIn, regardless of their position, when they utilize the right strategy, support, and storytelling framework.
Social media marketing
NYC startup
fromBusiness Insider
2 months ago

I'm opening gourmet grocer Meadow Lane in New York. I use TikTok to test the menu.

Meadow Lane is a new gourmet grocery store in Tribeca, New York City, founded by Sammy Nussdorf.
fromModern Retail
3 months ago

Brands are embracing partnerships with accounts like SubwayTakes as they move away from traditional influencer spots

"We're moving away from traditional influencer partnerships toward authentic, relatable moments that truly resonate," said Lea Huruglica, emphasizing the shift brands are making in their promotional strategies.
E-Commerce
E-Commerce
fromTasting Table
3 months ago

The Smart Business Strategy That Keeps Crumbl Customers Coming Back - Tasting Table

Crumbl utilizes a rotating selection of 170 cookie recipes to create scarcity and novelty, boosting customer engagement and retention.
fromFlipboard
3 months ago

Inside the viral success of SharkNinja | Flipboard

Mark Barrocas emphasized how SharkNinja's rise in marketing success is attributed to the effective utilization of social media, which is now their primary tool for outreach.
Marketing
#influencer-marketing
fromInc
3 months ago

Why a Goofy Mascot Could Be Your Marketing Team's Secret Weapon

OleHenriksen launched an Instagram account centered around a character named Glazy the Peach, who personifies the brand and narrates her journey to skincare recovery after losing her glow.
Marketing
E-Commerce
fromSocial Media Today
3 months ago

Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms

AI-enabled organic creator content is now surfaced, allowing better recommendations for branded partnership ads.
fromMarketing Dive
3 months ago

Powerade powers up user-generated content challenge on TikTok

Powerade's new Xtra Sour line leverages TikTok's Branded Mission platform for a social challenge encouraging creators to produce content using #XTRASourMode.
E-Commerce
fromDigiday
3 months ago

How Gen Z is reshaping shopping - and what it means for Gen Alpha

More than half of Gen Z discovers products on social platforms, especially TikTok, Instagram, and YouTube, signaling a major shift in shopping habits.
Marketing tech
fromRetail Dive
3 months ago

Unilever acquires Dr. Squatch, valuing brand's viral marketing to Gen Z men

Unilever's acquisition of Dr. Squatch reflects its strategy to strengthen its portfolio with premium brands and expand into the fast-growing mens' grooming market.
Growth hacking
Apple
fromThe Verge
3 months ago

What a set of knockoff headphones taught me about headphones - and knockoffs

Picun F8 Pros are cheaper alternatives to AirPods Max but lack the same quality.
Social media marketing can influence purchasing decisions significantly.
fromwww.theguardian.com
3 months ago

I didn't sleep for 45 days': the people who raffle off their homes

Natalie Rowcroft, against skepticism from her husband and community, successfully raffled her house during the pandemic, sparking engagement and ticket sales through social media.
Fundraising
Marketing tech
fromThe Verge
3 months ago

Reddit will help advertisers turn 'positive' posts into ads

Reddit's new feature enhances advertising by showcasing positive user contributions underneath ads.
Marketing tech
fromForbes
4 months ago

Why Your Facebook Ads Aren't Working And What You Can Do Instead

Ad campaigns require strong creativity and uniqueness to achieve higher conversion rates.
The competition in advertising has increased, making it challenging for ads to convert.
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