#Social media marketing

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#social-media-marketing
fromAxios
1 week ago
Social media marketing

How Poppi's Ellsworth turned TikTok buzz into a $2B brand

Social media marketing
fromThe Globe and Mail
3 weeks ago

This sleep tape startup works to perfect the product launch playbook

Social-media-first branding, playful mascots, and community-driven launch tactics build hype, trust, and sales momentum for small consumer brands without large ad budgets.
fromAxios
1 week ago
Social media marketing

How Poppi's Ellsworth turned TikTok buzz into a $2B brand

Food & drink
fromCreative Review
3 days ago

Rich Myers on building a brand with personality

Entrepreneur Rich Myers relaunched Get Baked, delivering desserts, overcame regulatory 'Sprinklegate' by producing legal sprinkles, and grows via person-centred, social media-driven strategy.
#instagram-growth
Marketing
fromForbes
4 days ago

How Beauty Brands Are Marketing To Gen Alpha Consumers

Gen Alpha demands participatory, authentic, value-aligned beauty marketing rooted in social media and two-way community engagement rather than traditional polished campaigns.
Gadgets
fromWIRED
1 week ago

The Sodapop Bluetooth Speaker Uses a Plastic Bottle to Bring the Bass

The Sodapop speaker screws onto soda bottles to boost bass but provides expensive, unnecessary design and inferior value compared with cheaper, better-sounding alternatives.
fromMiami Herald
1 week ago

Starring in videos is no longer a job just for the social media team

The Mandai Wildlife Reserve, a tourist park in Singapore, posted a video late last year that became a viral hit: two of its millennial-age employees, wearing staff uniforms, described the park using Generation Z lingo. "Pop off, queen," one of them dryly intones. "Slay," says another. "We let our Gen Z intern write the marketing script," was the video's headline -- which quickly became a meme across social media, with dozens of brands offering their own spin.
Social media marketing
fromBusiness Matters
1 week ago

Turning Viral Trends into Long-Term Brand Growth

Trends can make or break a brand. One viral post can put a business in front of millions overnight. But as quickly as the views rise, they can fall. The real skill isn't going viral; it's staying relevant once the noise fades. The brands that last are the ones that see trends early, act fast, and know how to turn fleeting attention into lasting connections.
Social media marketing
fromBostonGlobe.com
2 weeks ago

'im in charge now': Why Dunkin's viral 'Spidey D' ad campaign is the future of marketing - The Boston Globe

The spidonut first appeared innocently enough, as part of a rather generic Halloween menu rolloutlast October. "No tricks, just treats" the brand posted with a series of ghost emojis, promoting its spider confection on Instagram alongside a purple trick-or-treat tub of munchkins. (Honestly, it was meh at best.) The spider doughnut wasn't even new - since 2017 Dunkin's Halloween lineup has included a similar treat with an orange coat of frosting. But apparently the new purple hue unleashed some evil inside that munchkin center.
Social media marketing
#small-business
#user-generated-content
fromForbes
1 month ago
Social media marketing

How To Build A UGC Marketing Machine That Actually Drives Sales

fromForbes
1 month ago
Social media marketing

How To Build A UGC Marketing Machine That Actually Drives Sales

Berlin music
fromBerlin Startup Jobs
3 weeks ago

Job Vacancy: Digital Content Editor (m/f/x) at Ghostnote // Ghostnote | Marketing & Communications Jobs | Berlin Startup Jobs

Ghostnote is a Berlin-based music startup hiring a Digital Content Editor to produce AI-enhanced short-form ad videos, manage social content, and design release artwork.
Healthcare
fromSocial Media Explorer
3 weeks ago

4 Social Media Strategies to Grow a Senior Home Care Business - Social Media Explorer

Use empathetic, educational social media content to build trust with adult children seeking in-home senior care and humanize agencies by spotlighting caregivers.
Social media marketing
fromSocial Media Explorer
3 weeks ago

5 Ideas for Reaching Show Choir Directors on Social Media - Social Media Explorer

Engage authentically with the show choir community on social media by showcasing on-stage work, celebrating the community, and providing valuable, performance-focused content.
#community-building
Marketing
fromSoapcentral
3 weeks ago

"A once-in-a-lifetime, unique experience" - On Brand with Jimmy Fallon contestant Rajesh Srivastava shares his experience of the show

Rajesh Srivastava applied theory-based marketing on national television, gained exposure, and turned the experience into classroom case studies emphasizing preparation, creativity, and collaboration.
Marketing
fromGeekSided
3 weeks ago

Rajesh Srivastava shares his takeaways from On Brand with Jimmy Fallon [Exclusive]

Rajesh Srivastava showed strong marketing theory but lacked practical pitching and execution skills on On Brand with Jimmy Fallon, leading to his elimination.
fromDeadline
4 weeks ago

Social Media Star Adam Rose Making Feature Directorial Debut With Comedy '15 Minutes'

I'm thrilled to bring this story to life and work with some of the funniest and most brilliant people I know,
Film
Renovation
fromSFGATE
4 weeks ago

Baltimore Couple Turns Broken Homes Into Pricey Rentals: What You Need to Know

A Baltimore couple turned DIY renovations of historic row homes into a thriving rental and social-media-driven business without formal construction experience.
Germany news
fromThe Local Germany
4 weeks ago

German influencers face tax dodging crackdown

German authorities are launching a large-scale crackdown on influencer tax evasion after social-platform data suggests widespread unpaid taxes on influencer income.
Intellectual property law
fromLindsey Gamble
4 weeks ago

The Legal Risks of Using Music on Social Media for Brands & How Brands Can Protect Themselves - Lindsey Gamble

Brands risk costly litigation and multi-million-dollar damages when using copyrighted music in social media content without proper licensing.
fromCbsnews
1 month ago

Lodi's social media strategy pays off, turning local businesses into viral success stories

"It just kind of snowballed almost out of my control," she said. "I would drive by this little shop here, and it was just a dark hole on this side of School Street, and I just visualized and felt like I needed to be here inside this building, and it just worked out in the most wonderful way."
Marketing
fromSoapcentral
1 month ago

Happy's Place Season 2 to feature Reba reunion with JoAnna Garcia Swisher

JoAnna Garcia Swisher will play the guest character of Kenzie and her character description, as reported by Deadline, reads as follows: ''A local Knoxville influencer who has been hired to represent Happy's Place for their upcoming social media marketing campaign and all of it is much to Bobbie's chagrin.'' JoAnna Garcia Swisher is the next Reba alumna to join the NBC sitcom after McEntire, Peterman, Steve Howey and Christopher Rich. Both Rich and Howey appeared as guest characters in Happy's Place Season 1.
Television
Pets
fromwww.theguardian.com
1 month ago

Indolent and not photogenic': can I make my reluctant cat a social media star in seven days?

Pet influencers, especially cats, command large audiences and lucrative fees, creating a growing industry where owners can earn significant income managing animal social media careers.
fromPitchfork
1 month ago

Touching Grass at the Andrew Yang Party

The night is young in Flatiron. Finance bros with gray vests and backpacks and women in jeans and sweaters are still walking home from work. In the middle of 25th St, a man opens a red stanchion and ushers us toward a guard who stamps invisible ink on our wrists. We're each given a black plastic bag with a tear tab to lock our phones in for the night. We enter a silvery elevator, which takes us to the 38th floor.
US politics
Remodel
fromSocial Media Explorer
1 month ago

3 Elements Every Home Improvement Company Needs on Social Media - Social Media Explorer

A strong, visual social media portfolio showcasing before-and-after work and project stories builds homeowner trust and generates foundation-repair leads.
fromCsrwire
1 month ago

Phygital Fiesta: Empowering Latina Beauty Entrepreneurs To

Laura Hiros, Sales Education Manager at Mary Kay Inc. for the Latin America region (LATAM) recently spoke at a major direct selling conference to showcase how millions of Mary Kay Independent Beauty Consultants have embraced a "phygital" strategy. Whether in-person or online, Laura and her team empower Mary Kay small business owners to expand their reach and engage with confidence in a new era of social connection.
E-Commerce
Humor
fromAol
1 month ago

50 Hilarious Memes From "Men's Humor" That Show Why 11M People Follow This Page (New Pics)

Memes are a ubiquitous, powerful communication form that brands use to create relatable, shareable content and engage modern audiences.
E-Commerce
from3blmedia
1 month ago

Phygital Fiesta: Empowering Latina Beauty Entrepreneurs To

Mary Kay LATAM uses a phygital approach—merging in-person personalized service with social media, e-commerce, and AI—to expand reach and empower Independent Beauty Consultants.
Music
fromAfrican American News and Issues
1 month ago

Music Videos vs TikTok and Instagram: A Marketing Clash

Artists must combine high-production music videos with social-media strategies (TikTok, Instagram, YouTube) to maximize discovery, audience connection, and cultural impact.
Food & drink
fromLos Angeles Times
1 month ago

This Armenian meat market's viral social media strategy? Sexy steaks

Sevan Meat Market leverages stylized social videos to fuse Armenian American tradition with modern branding, drawing a large online audience to its meat-centric identity.
Media industry
fromTheankler
1 month ago

Gen Z Only Watches Your Show Through Social Clips. Hollywood is Scrambling

Short-form clip distribution by paid clippers drives massive online visibility for Gen Z-targeted shows using small budgets and creator-led posting.
Social media marketing
fromForbes
1 month ago

5 ChatGPT Prompts For Content That Removes Objections And Boosts Sales

Create content that anticipates and addresses prospects' objections proactively to prevent doubt and increase conversions, using tools like ChatGPT to craft objection-handling messaging.
#instagram
US politics
fromABC News
1 month ago

Trump signs memorandum pressuring pharma companies to abide by ad laws

The administration is enforcing transparency laws on pharmaceutical social media advertising by sending enforcement and warning letters to ensure accurate drug risk information.
Startup companies
fromEntrepreneur
2 months ago

3 Ways AI Helps Small Businesses Compete With Big Companies | Entrepreneur

Small businesses can use AI tools to increase speed, productivity, and compete with larger companies without large budgets or teams.
from3blmedia
2 months ago

Legacy Beauty Brand Mary Kay Debuts Miss Conceptions

Mary Kay Inc., a global beauty powerhouse with 60+ years of innovation, is furthering its mission of enriching the lives of women worldwide with the launch of Miss Conceptions. This bold new social media series leans into "real talk" to address longstanding myths about the brand with humor, authenticity, and cultural relevance. Through short-form, shareable content, Miss Conceptions introduces a fresh digital persona that empowers the next generation of beauty lovers and aspiring entrepreneurs while sharing facts about the company.
Marketing
Fashion & style
fromWWD
2 months ago

Anthropologie's Fall Campaign 'Anthro Always' Stars Camila Mendes

Anthropologie launched its fall campaign 'Anthro, Always' starring Camila Mendes, spotlighting romanticized everyday style and multichannel marketing.
Marketing
fromPhys
2 months ago

How Instagram influencers are guiding our travel plans

Travel social media influencers' informativeness and persuasiveness significantly influence travelers' destination choice across pre-purchase, purchase, and post-purchase stages.
Social media marketing
fromFast Company
2 months ago

Brides are asking brands for free wedding swag-and posting the hauls on TikTok

Brides with modest social followings increasingly request free wedding products from brands in exchange for social-media posts, creating tension between exposure and small-business capacity.
Social media marketing
fromOK Magazine
2 months ago

I Tried Marketerum: The Social Media Growth Secret Everyone Is Whispering About

Social media growth can be artificially accelerated using SMM panels like Marketerum that sell followers and engagement through easy online purchases.
#celebrity-engagement
fromwww.npr.org
2 months ago
US news

Brands are loving Taylor Swift's engagement. Do they need to calm down?

Brands swiftly used the engagement announcement to post congratulatory content, product tie-ins, memes, and promotional discounts tied to Taylor Swift and Travis Kelce.
fromDeadline
2 months ago
Social media marketing

Taylor & Travis Engagement Is True Love As The Ultimate Marketing Touchdown: "A Masterclass On How To Control Your Brand"

Taylor Swift and Travis Kelce's engagement monopolized global media attention, illustrating celebrity-driven marketing power amplified by social media and multi-platform distribution.
fromDeadline
2 months ago
Social media marketing

Taylor & Travis Engagement Is True Love As The Ultimate Marketing Touchdown: "A Masterclass On How To Control Your Brand"

fromSocial Media Explorer
2 months ago

Your Playground is a Content Goldmine: How to Showcase Themed Structures on Social Media - Social Media Explorer

A great playground is the heart of a community. It's a place for laughter, for friendship, and for adventure. But a truly special themed playground-a castle, a pirate ship, a dinosaur dig site-is something more. It's a launchpad for the imagination. It's not just a place to play; it's a world to explore. For any park district, school, or community that invests in creative themed playground structures, the marketing potential is immense.
Social media marketing
Remodel
fromSocial Media Explorer
2 months ago

Beyond the Before-and-After: Tips for Using Social Media to Sell Rubber Flooring - Social Media Explorer

Use social media visual storytelling and dramatic before-and-after content to showcase rubber flooring transformations and drive leads.
Artificial intelligence
fromCNET
2 months ago

AI Is Taking Over Our Social Media Feeds, but Maybe Not How You Expect

Generative AI is widely used by social media professionals for efficiency, but it risks producing mass-produced superficial content and undermining authentic human connection.
Social media marketing
fromBusiness Insider
2 months ago

Duolingo's top social media manager says she had more professional success when she didn't separate life and work

Putting work before life produced greater social media success for Duolingo's manager but caused severe anxiety, exhaustion, and medical leave.
fromBioPharma Dive
2 months ago

MAHA may take aim at pharma DTC ads

In the upcoming report, health leaders may seek to crack down on DTC ads, particularly on social media where telehealth companies use "deceptive" marketing tactics, according to draft strategy documents published by Politico. The leaked draft strategy contains policy recommendations from a group assembled by President Donald Trump and Kennedy, and its objectives could change before the official version is published. The White House stated it delayed the report's release to coordinate the schedules of officials involved in creating it, Politico reported.
Public health
Marketing
fromFortune
2 months ago

Liquid Death brand partnerships are like taking the 'Saturday Night Live' stage, exec says

Liquid Death's unique collaborations emphasize strange humor and engage a broad audience, enhancing brand visibility and social media presence.
Television
fromTheWrap
2 months ago

How HBO's Social Media Blitz Catapulted 'The Gilded Age' Finale to a Series High | Exclusive

Social media engagement and viewer ratings for 'The Gilded Age' surged significantly in Season 3, reflecting a shift in marketing strategy.
fromwww.theguardian.com
3 months ago

Commodifying themselves': the ordinary people posting Instagram sponcon to profit off friends

Shelbi Howell, a 32-year-old stay-at-home mom, utilizes social media apps like ShopMy and LTK to earn money by sharing her outfits and inviting viewers to purchase them via her links. This demonstrates that ordinary individuals, not just traditional influencers, can monetize their online presence.
E-Commerce
Online marketing
fromForbes
3 months ago

5 LinkedIn Hacks To Dominate Your Niche Without Paid Ads

Transforming your LinkedIn presence relies on strong opinions and authenticity, not ad spending.
fromHubspot
3 months ago

Tasting marketing: What a viral YouTube star wishes marketers knew

Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.
Digital life
Renovation
fromSocial Media Explorer
3 months ago

4 Tips for Using Social Media to Sell the Benefits of Log Homes - Social Media Explorer

Log homes attract buyers through strong visuals, storytelling, audience interaction, and showcasing lifestyle.
E-Commerce
fromSocial Media Explorer
3 months ago

7 Social Media Strategies to Attract New Clients to a Pool Franchise - Social Media Explorer

Owning a pool franchise provides valuable community services and can thrive with targeted social media strategies.
Marketing
fromSocial Media Explorer
3 months ago

How to Create a Social Media Plan to Market Stock Options to Employees - Social Media Explorer

Marketing stock options effectively engages and informs both current and prospective employees to enhance long-term commitment.
fromForbes
3 months ago

7 Types Of LinkedIn Posts That Convert Followers Into Paying Clients

Pain point posts that hit differently convert more clients when you articulate specific pain points in detail. Create immediate resonance with struggling prospects with this simple format.
Marketing
fromHubspot
3 months ago

How I helped a CEO hit 3m LinkedIn views in 4 months

Employees serve as a company’s best marketing assets on LinkedIn, regardless of their position, when they utilize the right strategy, support, and storytelling framework.
Social media marketing
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