If I could go back to when I first got laid off, I'd tell myself things will be OK. Don't wait for opportunities to come to you. You don't have to go with the obvious path. If there aren't opportunities in front of you, it's possible to create your own.
I wanted to write a different Palestinian story beyond the one you usually hear in the news. Hayati currently sells on its direct-to-consumer website, on Amazon, on TikTok Shop and at select independent retailers throughout the U.S.
The Realmakers Community is meant to offer creators, a long-time focus of Aerie's marketing, a means to grow alongside the brand. Participating creators can earn commissions and have access to product seeding, campaign opportunities and brand-led events.
Mojo Supermarket will lead Burger King's always-on social strategy, including creative, community engagement and activations, while Praytell is tasked with generating earned media, managing influencer relationships and identifying relevant cultural stories. The two will collaborate closely to shore up a challenger positioning for the QSR chain.
Digital-savvy airlines use their socials to advertise special offers as a way of strengthening relationships with both new and repeat customers. This can be a win-win for both the customers and the airlines. Travelers get access to limited-time fares, and airlines can boost revenue by filling seats during slower travel periods, such as Caribbean routes during hurricane season.
Sam Smith has entered their food influencer era. This week, what appears to have once been their secret Instagram food account went rather public. The account, SamServed, has posts that date back to November of last year, in which Smith waxes poetic about a Copenhagen restaurant called Kebabistan. Now, the account is quickly gaining followers.
Facebook has tons of user data, and the good news is, you can tap into it when targeting your audience. When creating a Facebook Ad, you can get specific with demographics about Facebook users like gender, location, and age. Where Facebook differentiates itself from other platforms with ads, though, is through lifestyle-based targeting options, like interests, behaviors, education and job history, income, political affiliation, major life events, and spoken languages.
It's that time of year when millions of young girls learn what it takes to be an entrepreneur-Girl Scout cookie season! Selling cookies can be challenging, but for one 6-year-old, reaching record-breaking sales is a piece of cookie cake. All it took was some clever social media buildcrafting and algorithm exploits. Pim Neill is a Daisy Scout in Pittsburgh. On Sunday, she finally made it to a whopping 100,000 cookie box sales in just a single season, blowing past the national record.
Why Use Twitter? People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you're leaving two huge opportunities untouched: growing your business and improving it. Business of all sizes use Twitter for a variety of reasons, from marketing to customer service. The way you use Twitter will vary based on your goal, discussed in more detail below.
With digital trends accelerating, it's more important than ever that marketers know how to build strong, data-driven marketing strategies. Data-driven marketing is a type of marketing strategy that is based on using consumer information to develop and optimize marketing campaigns and messaging. It is extremely impactful because marketing efforts are based on online trends and are specifically tailored to the organization's target audience.
Davidson, a professional photographer and owner of Glasgow-based Studio Snap, is celebrating his strongest trading year to date, with revenues up more than 70 per cent in 2025. The surge follows his memorable appearance on series two of The Traitors, which turned him into a familiar face for millions of viewers, and, unexpectedly, a powerful brand amplifier for his business.
Wonder Project quietly enlisted a group of eight social media creators last year to help promote shows such as Amazon Prime Video's " House of David " and the upcoming family drama "It's Not Like That." The creators were given broad access to Wonder Project series, including early screeners, set visits, clips and other assets that are ready-made for creators to craft social media posts that help spread the word about the shows.
