#Social media marketing

#Social media marketing

Mary Kay Inc., a global beauty powerhouse with 60+ years of innovation, is furthering its mission of enriching the lives of women worldwide with the launch of Miss Conceptions. This bold new social media series leans into "real talk" to address longstanding myths about the brand with humor, authenticity, and cultural relevance. Through short-form, shareable content, Miss Conceptions introduces a fresh digital persona that empowers the next generation of beauty lovers and aspiring entrepreneurs while sharing facts about the company.

A great playground is the heart of a community. It's a place for laughter, for friendship, and for adventure. But a truly special themed playground-a castle, a pirate ship, a dinosaur dig site-is something more. It's a launchpad for the imagination. It's not just a place to play; it's a world to explore. For any park district, school, or community that invests in creative themed playground structures, the marketing potential is immense.

In the upcoming report, health leaders may seek to crack down on DTC ads, particularly on social media where telehealth companies use "deceptive" marketing tactics, according to draft strategy documents published by Politico. The leaked draft strategy contains policy recommendations from a group assembled by President Donald Trump and Kennedy, and its objectives could change before the official version is published. The White House stated it delayed the report's release to coordinate the schedules of officials involved in creating it, Politico reported.

Shelbi Howell, a 32-year-old stay-at-home mom, utilizes social media apps like ShopMy and LTK to earn money by sharing her outfits and inviting viewers to purchase them via her links. This demonstrates that ordinary individuals, not just traditional influencers, can monetize their online presence.

Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.

Mark Barrocas emphasized how SharkNinja's rise in marketing success is attributed to the effective utilization of social media, which is now their primary tool for outreach.

OleHenriksen launched an Instagram account centered around a character named Glazy the Peach, who personifies the brand and narrates her journey to skincare recovery after losing her glow.

Powerade's new Xtra Sour line leverages TikTok's Branded Mission platform for a social challenge encouraging creators to produce content using #XTRASourMode.

More than half of Gen Z discovers products on social platforms, especially TikTok, Instagram, and YouTube, signaling a major shift in shopping habits.

Unilever's acquisition of Dr. Squatch reflects its strategy to strengthen its portfolio with premium brands and expand into the fast-growing mens' grooming market.

Natalie Rowcroft, against skepticism from her husband and community, successfully raffled her house during the pandemic, sparking engagement and ticket sales through social media.

Studies show online audiences prefer videos over text, making it vital to focus on video content creation strategies for successful engagement and marketing.

Many of the most effective tactics to promote your YouTube channel are free, including optimizing content for search, engaging with viewers, and sharing across platforms.

Digital marketing levels the playing field, allowing small businesses to compete with larger brands without hefty advertising budgets.

"Advertainment is our unique approach that fuses advertising with entertainment. Instead of pushing traditional, sales-heavy content that people tend to scroll past, we create content that audiences actually want to watch."