The article examines how the weight-loss industry harnesses the influence of Black celebrities, particularly in the context of recent trends like Ozempic. It highlights the example of Nisha Godfrey, who went viral for her reaction to a specific chicken salad, turning her personality into a marketing tool. After initially getting lowballed by other companies, she secured a prominent partnership with Weight Watchers, amplifying her presence and the industry's reliance on Black voices to resonate with audiences on platforms such as TikTok. This trend raises questions about representation and authenticity in celebrity endorsements.
The overwhelming success of Godfrey's viral chicken salad video reflects not just her charming personality but also the weight-loss industry's strategic usage of Black celebrities.
Godfrey's brand deal with Weight Watchers illustrates how the industry occasionally relies on a diversity of voices to appeal to wider demographics through popular platforms like TikTok.
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