AdExchanger3 days agoMarketingForget ROAS? The New Retail Metrics Game | AdExchangerROAS can be misleading and may not reflect true impact, pushing for a shift towards metrics like ROMO that focus on broader business objectives. [ more ]
Social Media Today6 days agoMarketingSnapchat Shares New Data on Ad Campaign PerformanceBrand and direct response campaigns drive sales efficiency and higher ROAS across various categories. [ more ]
Social Media Today1 month agoMarketingSnapchat Shares Insight into the Performance of Direct Response and Brand CampaignsSnapchat drives high return on ad spend compared to competitors. [ more ]
Social Media Today1 month agoMarketingSnapchat Shares Insight into the Performance of Direct Response and Brand Campaigns in the AppSnapchat offers higher return on ad spend (ROAS) compared to other marketing channels. [ more ]
AdExchanger1 month agoMarketingAdExplainer: The Rise Of Ecommerce Ad Metrics | AdExchangerEcommerce has changed online advertising by shifting focus to business results like sales and profitability. Amazon's advertising model is centered around ACOS and ROAS metrics to determine the effectiveness of ad campaigns. [ more ]
Sfgate2 months agoMarketingIncrease Your ROI: Learn How to Calculate ROAS Like a ProROAS is crucial for evaluating advertising effectiveness. Calculating ROAS involves simple math and revenue divided by campaign cost. [ more ]
Social Media Today6 months agoMarketingTikTok Shares Insights Into the Performance of Ads for CPG BrandsTikTok ads in Canada saw a 30% improvement in ROAS and a 58% lift in total incremental sales per 1,000 impressions compared to 2021. TikTok ROAS outperformed TV by 63% on average, according to Nielsen. [ more ]
Social Media Today6 months agoMarketingTikTok Shares New Insights into the Performance of TikTok Ads for CPG BrandsTikTok ads in Canada saw a 30% improvement in ROAS and a 58% lift in total incremental sales per 1,000 impressions in 2022 compared to 2021. TikTok ROAS outperformed TV by 63% on average in Canada according to Nielsen MMMs. [ more ]