TikTok Shares New Insights into the Performance of TikTok Ads for CPG Brands
Briefly

from Social Media Today5 months ago
In 2022, TikTok ads achieved a 30% improvement in ROAS and a 58% lift in total incremental sales per 1,000 impressions compared to 2021. Put differently, TikTok investment dollars are working harder, as every impression generated creates more value and drives more sales, with advertisers now seeing an average return of $2 per $1 spent.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-shares-new-insights-into-the-performance-of-tiktok-ads-for-cpg-brand/700935/
In fact, when diving deeper into the results across all Nielsen MMMs, on average, TikTok ROAS outperformed TV by 63%.
Social Media Todayhttps://www.socialmediatoday.com/news/tiktok-shares-new-insights-into-the-performance-of-tiktok-ads-for-cpg-brand/700935/
Read at Social Media Today
#TikTok #advertising #ROAS #sales #Canada
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