Ready, a former president of Google's Payment and Commerce group, is against any Google ad tech divestiture. Also, at Pinterest, Ready built more bridges to Google. He signed strategic deals to increase Google's targeting into Pinterest supply. Oh, and Google's search rankings update last year suddenly defaulted more recipe search traffic to Pinterest . Ready argues that a Google divestiture is risky, since the repercussions cannot be forecasted. Nor can the judge know how Google's supply-side tech might be used by a potential acquirer.
Wix merchants link their site directly to a Pinterest account from the Wix dashboard. Once connected, the store's product catalog is automatically synced, meaning all changes (including new items or updated prices) appear on Pinterest, as well. Merchants can then run targeted Pinterest ads to the platform's users. When they click on the ads, they are taken back to the merchant's Wix site for checkout.
If you have a Pinterest account already, you can log in with the same information, and the app will access all of your boards to create directly from the images you love.