Pinterest has officially implemented a new policy to label AI-generated images in response to user dissatisfaction with AI-generated 'slop' cluttering their feeds. This change allows Pinterest to display a label on images generated or modified by AI, adhering to the IPTC photo metadata standards. As user complaints about the prevalence of low-quality AI content persisted, Pinterest's commitment to enhance its identification capabilities for GenAI content reflects a proactive approach to restoring user trust and engagement on the platform. Additionally, advertising content featuring AI modifications will be disclosed to users for transparency.
Pinterest is now officially labeling AI-generated images to combat the overwhelming presence of AI-generated 'slop' that has been affecting user experience.
New policy includes a label in the foreground of an image Pin when detected as AI-generated, following IPTC standards for image metadata.
Pinterest aims to enhance its ability to identify GenAI content in the future, highlighting its commitment to improving user experience on the platform.
For ads, Pinterest will disclose on whether the ad includes modified or AI-generated content, adding transparency to advertising practices.
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