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Exchangewire
1 week ago
Marketing

Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally

Adform and VIOOH announce a strategic alliance to enhance programmatic omni-channel offering, providing Adform clients with improved transparency and efficiency in DOOH media buys globally. [ more ]
Exchangewire
1 month ago
Marketing

Adform Appoints Katherine Thistlethwaite as Senior Commercial Partnerships Manager

Adform hires Katherine Thistlethwaite as senior commercial partnerships manager for global expansion.
Thistlethwaite will focus on advancing Adform's brand safety, contextual, sustainability, and measurement capabilities. [ more ]
Exchangewire
2 months ago
Marketing

Adform Bolsters UK Operations with Two Significant Manchester Appointments

Adform appoints Gary Humphreys and Martin Roberts as sales directors to boost UK growth and partnerships.
Gary Humphreys has over two decades of experience with Microsoft Advertising, while Martin Roberts brings expertise from Dentsu. [ more ]
Exchangewire
3 months ago
Marketing tech

Adform Becomes the First Global Demand Side Platform to Join UN's Science Based Targets Initiative - ExchangeWire.com

Adform joins the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so.
The SBTi drives ambitious climate action in the private sector by enabling organizations to set science-based emissions reduction targets. [ more ]
Exchangewire
4 months ago
Marketing

Adform & Samba TV Partner to Propel CTV Targeting Capabilities in 5 European Markets

Adform and Samba TV announce the launch of new CTV targeting capabilities and audience segments on Adform's DSP.
The new solution integrates Samba TV's CTV data with Adform's omnichannel DSP, providing brands with comprehensive data and sophisticated technology for precise CTV targeting. [ more ]
Exchangewire
4 months ago
Marketing

Adform & Samba TV Partner to Propel CTV Targeting Capabilities in 5 European Markets

Adform and Samba TV announce the launch of new CTV targeting capabilities and audience segments on Adform's DSP.
The new solution integrates Samba TV's CTV data with Adform's omnichannel DSP, providing brands with comprehensive data and sophisticated technology for precise CTV targeting. [ more ]
moreadform
Exchangewire
4 months ago
Marketing tech

Adform & Samba TV Partner to Propel CTV Targeting Capabilities in 5 European Markets

Adform and Samba TV announce the launch of new CTV targeting capabilities and audience segments on Adform's DSP.
The new solution integrates Samba TV's CTV data with Adform's omnichannel DSP, providing brands with comprehensive data and sophisticated technology for precise CTV targeting. [ more ]
The Drum
5 months ago
Marketing

How AdForm and Audi worked together measure media's carbon impact

AdForm, PHD, and Scope3 partnered with Audi to reduce carbon emissions in the programmatic ecosystem.
AdForm integrated with Scope3 to provide brands with the option to buy more sustainable advertising and selectively eliminate high-emission domains. [ more ]
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