This strategic alliance sees Adform's DSP integrate with VIOOH's globally placed inventory and strengthen its programmatic omni-channel offering, enabling clients to easily scale performance and enjoy transparency and efficiency across DOOH media buys worldwide.
Adform's sophisticated impression multiplier, combined with VIOOH's premium inventory, offers advanced targeting, metrics, and real-time reporting, meeting advertisers' requirements for effective measurement and improved transparency.
Vicky Foster, VP Global Commercial Partnerships at Adform, emphasizes the expansion of the partnership with VIOOH globally, highlighting the robust performance and transparency it brings to advertisers in need.
Frances McCann, Global Director of DSP Partnerships at VIOOH, expresses pleasure in extending the partnership with Adform to stay at the forefront of the evolving programmatic DOOH landscape.
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