A recent report by Rand Fishkin highlights that about one-third of active web users perform minimal searches on Google, averaging only 1-20 searches per month. The study reveals that American desktop users conduct 126 unique Google searches monthly on average, with a median of 53. Despite Google handling approximately 5.9 trillion annual searches, many users explore alternative platforms like Google Images, Maps, and Shopping, indicating a shift in search behavior. The findings suggest an emerging trend of diversified online search practices.
The report highlights that about 1/3rd of active web users perform only 1-20 Google searches a month, indicating a diversification in search engine usage.
Rand Fishkin emphasizes that 126 unique Google searches per American desktop web user per month indicates significant activity, but also shows diversity in search preferences.
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