Roma Datta Chobey, Google India's Managing Director, revealed that over 10% of searches from younger users now utilize the Circle to Search feature. This innovation enables brands to tap into broader queries and richer user intent signals, enhancing customer engagement opportunities. Chobey emphasized that this statistic is indicative of a global trend and not limited to India. She presented these insights during the ISA CEO Conference, highlighting the growing impact of search features on marketing strategies.
Over 10% of searches from younger users now start with Circle to Search opening brands to broader queries, richer intent signals, and new ways to engage customers.
This is a global data point and does not only refer to India.
I spotted this via Gagan on X.
I asked her to clarify if that's global or India specific data point.
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