ELLISON STUDIOS has launched THE RENTAL 2.0, an immersive loft space located in Sydney's historic Edwards & Co. Ltd Building. This unique space merges artistic expression and local architectural elements, drawing inspiration from the brand's social media aesthetic. Unlike typical showrooms, it will feature rotating displays of iconic pieces and host a variety of events, fostering connections among guests. The preservation of original features from the 1926 building enhances its charm and atmosphere, creating a modern shared experience that deepens the sense of community.
"As a design brand founded through the lens of social media, we have spent years sharing our creative vision digitally... this space... will leave lasting memories for all who visit."
"THE RENTAL is akin to stepping inside the brand's highly curated Instagram feed and scrolling directly into a unique brand universe that allows the studio's aesthetic sensibilities to blend with a local architectural icon."
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