""We had about four people asking to purchase the product before we had any validity through a name, branding, or website reviews," says Sandher."
""Within our first week, four people were ready to pay $2,000 to $3,000 for a product," says Sandher."
"One-third of small businesses have used Facebook Marketplace to market their products, according to data from the research firm Market.us."
"Customers valued both the sofas' style and sustainability. Restuffable cushions extend the life of the couches, and washable, swappable covers make style changes easy."
Harrison Gordon and Paige Sandher struggled to find an affordable custom sofa, leading them to create their own. They successfully launched CouchHaus after posting their design on Facebook Marketplace, attracting immediate interest. Within a month, they achieved $120,000 in sales. The business capitalized on the growing trend of small businesses using social media for marketing. Their sofas emphasized style and sustainability, featuring restuffable cushions and washable covers. By their first year, CouchHaus generated $1.8 million in revenue and expanded with a pop-up store and new employees.
Read at Forbes
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