Meghan Markle has launched her new website unveiling the rebranding of her lifestyle brand from American Riviera Orchard to As Ever. This change precedes the debut of her new Netflix series, "With Love, Meghan", which focuses on lifestyle themes. Markle expressed feelings of limitation with the former name and shared her desire for a brand name that aligns more closely with her ethos. The announcement was made in a casual video shot at her Montecito home, emphasizing her personal connection to the brand's new identity.
Last year, I had thought that American Riviera sounds like such a great name... it limited me to things that were just manufactured and grown in this area.
Then Netflix came on-not just as my partner in the show, but as my partner in my business, which was huge. I thought about it, and I've been waiting for a moment to share a name that I had secured in 2022.
Collection
[
|
...
]