Kevin Plank's assertion that "Trust is built in drops and lost in buckets" underscores the fragility of trust, emphasizing how quickly it can diminish amidst perceived failure, particularly in high-stakes environments like sports.
Onora O'Neill's notion that intelligent trust means discerning the trustworthy from the untrustworthy highlights the nuanced challenges people face in determining whom to trust, which is compounded by the need for trustworthiness to be outwardly apparent.
The article asserts that trustworthiness fundamentally comprises competence and sincerity, yet having a trustworthy character alone is insufficient; it must be effectively communicated to others, especially in a landscape where conmen can feign trustworthiness without genuine merit.
In the context of Under Armour's situation with the US speed-skating team, the article illustrates how external perceptions can swiftly tarnish reputations, as associations between products and performance are easily drawn, reinforcing the delicate nature of public trust.
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