Under Armour plots 'most significant' marketing to date as it works to win back shoppersUnder Armour's revenue has dropped as part of a strategy to reposition the brand and reduce low-quality sales.
"Trust and the Plea for Recognition": An Essay by Johnny Brennan (Keywords: Trustworthiness; Character; Personhood; Security; Human Nature)Trust is fragile; it can be easily lost following any perceived untrustworthiness or failure.