The concept of ‘savvy shoppers’ in health care fails because consumers often cannot access transparent pricing, leaving them at a disadvantage in making informed choices.
Health care providers seldom make their pricing accessible or comprehensible. Therefore, patients are unable to make comparisons that could lead to cost-effective choices.
Patients lack the medical knowledge required to evaluate health care services properly. Unlike typical consumer products, medical decisions are complex and require professional insights.
Labeling patients as consumers oversimplifies the complexities of health care purchasing, as it neglects the unique circumstances and knowledge gaps patients face.
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