What's in a name? The terrific, trashy rise of personalised fashion
Briefly

Personalization has become widely accessible, allowing individuals to express their identities through custom clothing and accessories, once reserved for the wealthy.
In 2006, Roger Federer’s white jacket sparked a desire for elegance and identity, showing how symbols of class can resonate deeply within us.
From personalized phone cases to monogrammed Ikea bags, society's embrace of custom items highlights a cultural shift towards individual expression and self-regard.
My personalized cap, adorned with my name in vibrant pink thread, not only garnered compliments but challenged my long-standing discomfort with my name and identity.
Read at www.theguardian.com
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