The article discusses the pervasive use of AI in business for tasks like generating content, but emphasizes that AI cannot replace the authenticity and human touch needed in writing. While AI can assist with surface-level tasks, companies relying solely on AI risk diminishing trust and personal connections. The author, a seasoned writer with a philosophy background and business training, stresses that understanding purpose and maintaining an authentic voice are crucial aspects only human writers can provide.
"AI-generated content has not solved companies' writing problems. Sure, AI is great at the surface-level stuff, like proofreading or spitting out ideas."
"When companies rely solely on AI-generated content, there's a problem. Authenticity is everything. It builds trust."
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