In the latest episode of Severance, Harmony Cobel's departure from Lumon and Ricken Hale's embrace of its operations signify shifting loyalties. The show expertly reveals how Lumon manipulates narratives, demonstrated in the episode "Trojan's Horse," where Ricken, now part of Lumon's strategy, highlights the company's insidious control over identities. The series critiques the power of corporate propaganda, suggesting that the product's nature pales in comparison to the persuasive tactics employed to shape perceptions. This theme has been a recurring element throughout the series, emphasizing corporate control over personal narratives.
"Lumon recruiting Ricken into its propagandistic mission and commissioning him to write an Innie-specific version of The You You Are is a sinister, unsettling business, revealing that what Lumon produces is less important than how it persuades."
"The series has been especially quick-footed this season in rearranging alliances and revealing hidden motivations, especially in how those maneuvers relate to Lumon's desire to control all aspects of its external and internal image."
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