Gladwell's 'Law of the Few' posits that a few key individuals - Connectors, Mavens, and Salesmen - can drive a social contagion, exemplified by the spread of his own book.
In exploring the 'Stickiness Factor,' Gladwell highlights how a trend must be accessible or addictive to thrive, attributing part of his success to his engaging storytelling.
The concept of 'The Power of Context' underscores how the environment in which ideas emerge can influence their acceptance, a vital insight in Gladwell's work.
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