In the foreword of George Raveling's upcoming book, Michael Jordan emphasizes Raveling's pivotal role in his career, particularly in securing his deal with Nike. Raveling's background as the first African-American coach in the Atlantic Coast Conference and his experience as an assistant coach during the 1984 Olympics showcase his deep understanding of both sports and business. He discusses how a service mindset, rooted in humanity over hierarchy, has shaped his legacy and approach to leadership, emphasizing the importance of historical context in recognizing potential.
Moments that withstand the test of time often gain their true meaning when placed in the right historical context. Back in those days, it took longer to learn about extraordinary players and remarkable human beings.
The service mindset is not about hierarchy; it's about humanity.
If not for George there would be no Air Jordan. That speaks not just to business acumen but to a deeper understanding of people's aspirations.
By the third week of training camp, it was clear that MJ was special and different.
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