IF targets millennial parents with its heavy focus on millennial childhood symbols, lacking typical family-friendly elements. The film delves into the comforting and wonderful theme of nostalgia in current culture.
IF revolves around 12-year-old Bea and her neighbor Cal reuniting abandoned imaginary friends with their creators, celebrating the importance of imagination and keeping nostalgia alive.
The film is part of the trend of nostalgia-bait in marketing and pop culture, as seen in the revival of '80s and '90s shows. The constant refreshing of the old holds a significant place in today's entertainment landscape.
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