The article emphasizes the importance of accessible language in communication, particularly in email marketing. It defines accessible language as writing that is easy to understand for diverse audiences, including those with disabilities and varying education levels. It highlights the misconception that accessibility requires extensive coding knowledge, noting that revising email copy can significantly enhance inclusivity. Key techniques for accessible writing are outlined, promoting best practices to cater to all readers and remove barriers in communication, making it essential for modern marketing strategies.
Accessible language is writing in a way that is easy to understand for all audiences, regardless of their ability, background, or education level.
There's a misconception that implementing email accessibility is hard. Many marketers think you need a coding background to make your emails more inclusive.
A lot of the time, revisiting email copy can greatly improve the experience for subscribers. Ensuring your copy is readable and easy to understand goes a long way in making your email campaigns more accessible.
At its core, accessible language removes barriers to ensure a wide audience can understand what is being communicated, no matter their ability or circumstance.
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