A good poem can cut to the core of an issue more immediately than an entire tome of research. It can jolt you awake, stir you to action or whisk you into a dream space in which you completely reimagine your life and its possibilities.
It's really delving into why, how, who, what's the meaning behind that happening. And I think that when you can harness that sort of depth, it automatically elevates the consciousness of the people and the value system and the North Star - the thing that one ends up working towards.
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