Emma Raducanu To Change Tack After Losing To Sofia Kenin At U.S. Open
Briefly

"I would have preferred to probably play a little bit more before coming into the U.S. Open," said Raducanu, reflecting on her tournament preparation and need for match play.
"The Raducanu narrative is compelling in its dramatic arc... The brand is not reliant on winning tennis matches" highlights her marketability and narrative, rather than just performance.
Read at Forbes
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