Brown's sideline book now top seller on Amazon
Briefly

A.J. Brown’s casual choice to read 'Inner Excellence' on the sidelines, rather than focusing solely on the game, highlights the importance of mental preparation in sports.
Brown reassured fans about his sideline reading, emphasizing that he prefers reading to combat distractions and stay focused, rather than displaying frustration with game performance.
The sudden popularity of 'Inner Excellence' after Brown's endorsement illustrates the powerful influence athletes have in shaping public interest in books and self-improvement.
With a significant jump on Amazon’s best-seller list from insignificance to top-tier, the book's rise underlines the potential economic impact of celebrity endorsements.
Read at ESPN.com
[
|
]