The article discusses how attention has become a critical resource guiding the operations of cable news shows and media professionals. The author, who hosts a show on MSNBC, shares insights on the necessity of capturing audience attention for a show's survival. Drawing an analogy to sailing, the piece emphasizes that while content creators have objectives, they must navigate the audience's preferences to be successful. It highlights the growing importance of attention, not only for media professionals but for everyone in the interconnected world.
A cable-news show is powered by attention. You can cover whatever you desire, but if no one watches it, the show will be canceled.
Attention is a kind of resource: It has value, and if you can seize it, you seize that value.
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