This is not a parenting story. It's a business story. A hundred percent. It is something that impacts mothers, but also, mothers are the ones who drive the majority of buying decisions in almost every family household in America.
At the end of her 2021 experiment, Piazza concluded that the world of momfluencing is here to stay... the influencing career can make moms the breadwinners in their families, thus giving them more power and control.
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