5 Marketing Lessons From the 'It Ends With Us' PR Saga
Briefly

The film adaptation of 'It Ends With Us' highlights difficulties in navigating a public narrative against a backdrop of serious issues like domestic violence, demonstrating the importance of community engagement.
Amidst promotions, the contrasting social media strategies of Baldoni and Lively sparked discussions on ethical representation in marketing, particularly surrounding sensitive topics like domestic abuse.
The grassroots movement on platforms like TikTok has revolutionized book marketing, proving that engaging communities before a project's launch is crucial for its success.
Baldoni's partnership with No More signifies a genuine commitment to advocacy, yet the disconnect in promotional messaging around the film's serious themes demonstrates the complexities of public perception.
Read at Adweek
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