For years, China's annual shopping extravaganza known as Singles Day looked like a profitable exchange between East and West.Thousands of premium Western brands like Apple and L'Oreal were bought by hundreds of millions of Chinese consumers on the e-commerce giant, Alibaba.As Xi Jinping pushes China to become more economically self-sufficient, Singles Day is adjusting to a more insular era, one built on the strength of domestic companies with close scrutiny, and support, from the Chinese Communist Party.
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