"Iran's success in spreading these memes has surprised experts who study foreign influence operations. They say the tactics and technology on display during the war will almost certainly be replicated in other international crises, as well as major political events, including the looming elections in the United States."
"They have taken a regime that is, I mean, brutal and pretty awful and didn't have exactly a great global reputation and turned them into kind of a plucky, fun underdog."
"Collectively, the posts by roughly 150 official Iranian accounts gained about 900 million views over the first 50 days of the war, a thirtyfold increase from the same period before."
"Iran's deft use of technology, experts say, has highlighted a new era of meme warfare that expands the information battlefield by using the algorithmic engines of social media to undermine an adversary's political support."
Iran has successfully leveraged memes to enhance its global image and influence perceptions during the ongoing war. Experts note that the tactics and technology used are likely to be replicated in future international crises and major political events, such as U.S. elections. Iranian officials have adopted a more engaging online presence, mocking adversaries like the U.S. and Israel. Their posts have gained significant traction, with around 900 million views in the first 50 days of the war, showcasing a shift in propaganda strategies that adapt to the digital age.
Read at www.nytimes.com
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