"It's all about making sure we capitalize on this once-in-a-lifetime opportunity," said Susie Wolff, F1 Academy's managing director. "Never before have we had this type of investment."
"Forty percent of Formula 1 fans are now women," said Wolff, citing an internal study by Formula 1. "The fact that this huge global sport is doing something - it's setting an example for other sports and showing their female fan base that they do care."
Motorsports have long been male-dominated, and Wolff attributes that largely to 'seat time,' with young girls simply not getting the same opportunities to race while growing up. That's where F1 Academy comes in.
Last year's inaugural champion, Marta García of Spain, is now competing in the Formula Regional European Championship as she continues her quest to reach Formula 1.
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