Evvy, a vaginal health brand, is challenging conventional women's health branding by eschewing traditional pastel visuals and embracing an unapologetic and bold aesthetic. The company prioritizes honesty, dignity, and empowerment in its packaging design, drawing inspiration from pioneering female designers and the natural world. By avoiding clichéd feminine stereotypes and engaging a diverse team, Evvy aims to disrupt the dated norms within the industry. Their innovative identity highlights the importance of visual culture and data as tools for educating and empowering women about health issues.
We avoid 'feminine' stereotypes by working with people who are fundamentally uninterested in them... lowest-common-denominator design just isn't on the table.
Think the golden age of National Geographic... data isn't just information, but a catalyst for change. We also borrow from artists... who play with familiar tropes about women.
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