Nike is launching a new women's brand called NikeSkims in partnership with Skims, aimed at female consumers and the athleisure market. Set to debut this spring, the collection will include apparel, footwear, and accessories that blend Nike’s innovative sports science with Skims’ style and inclusivity. This collaboration not only represents Nike’s first branded partnership but also signals a concerted effort to catch up in a competitive athleisure sector that has been dominated by brands like Lululemon. Both brands are poised to redefine activewear standards together, focusing on confidence and comfort for women.
Over the past five years, Skims has redefined the intimates and casual apparel landscape, championing inclusivity and confidence. Now, by partnering with Nike, we're poised to create a new standard in the activewear market.
For Nike, it's a chance to play catch-up in the athleisure space where it's been lapped by competitors like Lululemon, Hoka, and On.
This partnership marks the first time in Nike history it's launched a new brand with an outside company.
NikeSkims will serve women so they can feel strong and sexy.
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