"This advert is misogyny with a marketing budget, a textbook case of sexist labour stereotypes dressed up as innovation. It pushes the toxic idea that the ideal worker is a woman who is endlessly available, compliant, unpaid and without needs."
"When you sell a perfect worker as a woman who never rests or asks for more, you're not selling progress, you're selling the same old misogyny in a shiny new wrapper."
"It's a reminder that our culture still expects women, especially mothers, to work harder for less and never complain."
Narwhal Labs has been accused of running a misogynistic advertising campaign after receiving multiple complaints to the Advertising Standards Authority. The campaign features ads portraying a woman as an ideal AI employee, suggesting she works tirelessly without asking for a raise. Critics argue that these ads reinforce harmful stereotypes about women in the workplace, promoting the notion that the perfect worker is a compliant, unpaid woman. The campaign has sparked discussions about the persistence of sexism in both workplaces and technology.
Read at www.theguardian.com
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