Mary Kay has appointed Tara Eustace as Chief Opportunity and Sales Officer to spearhead their Global Opportunity and Sales organization. Eustace, a seasoned executive with a strong record, aims to enhance the Independent Beauty Consultant (IBC) experience by providing them with the tools to flourish in the digital marketplace. Her strategy involves integrating business strategies to empower IBCs and expand Mary Kay's global presence, enabling women to achieve their entrepreneurial dreams through innovative digital solutions and comprehensive salesforce development.
Eustace's mission centers around transforming the Independent Beauty Consultant experience, empowering them as key advisors in Mary Kay's brand and product offerings.
Under her leadership, the focus will be on digital empowerment for Independent Beauty Consultants through innovative tools and platforms that connect them with consumers.
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