Toni Breidinger, a 25-year-old driver in NASCAR's Craftsman Truck Series, has gained significant attention not just for her performance but also for her substantial social media following. Securing a full-time ride for 2025 with TRICON Garage in a Toyota Tundra, her contract is unconventional as it aligns with Toyota's marketing strategy rather than its driver development program. Critics voice concerns over her influencer status overshadowing her racing achievements, while supporters highlight the potential to broaden the audience for NASCAR through her fan base, which is noted to be international in scope.
Breidinger's contract with Toyota is not through the manufacturer's driver development program, but rather its marketing department where she's viewed as an "influencer from a driver standpoint." (via u/BigFan2424) https://t.co/MsCqS1iw2R #NASCAR - r/NASCAR on Reddit (@NASCARonReddit) March 16, 2025
Toni reaches outside that sphere and can bring ... what's going on over there, let me go check it out kind of aspect," Doleshal told. Breidinger acknowledges the balance, "I think people want to know the real you."
People watch me race on TV, (but) they get to know the real me (through social media). Hopefully, I can bring a new demographic to watch the Truck Series and to watch NASCAR. I do feel like my fan base is very international."
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