Most women (57%) are sports fans to some degree. They prefer NFL football over Formula 1 racing, use social media to share sports enthusiasm, and enjoy connecting with other fans online.
52 million American women are casual sports fans, 20 million are enthusiastic, and 10 million are 'die-hard.' 57% listen to sports audio; almost half through AM/FM radio and 67% use podcasts for 'new perspectives' in sports audio.
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