Hooters has filed for bankruptcy, closing several underperforming locations and planning to abandon its controversial "bikini nights" in favor of returning to a family-friendly image. Founded in 1983, the chain became iconic for its scantily-clad waitstaff, which many women joined for financial benefits. However, studies reveal the psychological stress associated with constant scrutiny over appearance, leading to challenges in the workplace dynamics. As the brand looks to pivot, the future for the famous Hooters girls remains uncertain.
"I was originally interested in studying servers at breastaurants because I could sense an interesting dynamic at play. On the one hand, it can feel good to be complimented for your looks. On the other hand, I also wondered whether constantly being critiqued might eventually wear these servers down."
Through a series of studies, Szymanski and her team revealed a somewhat depressing reality behind the brand's "Delightfully Tacky, Yet Unrefined" slogan. Firstly, they found that the managers of these restaurants were often very controlling when it came to the appearance of their servers."
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