Joy Hoover founded Esōes Cosmetics, a beauty brand focused on safety for women facing gender-based violence. A fire destroyed her inventory and tested the technology central to her products. The brand’s lipstick with a panic button was essential in alerting emergency services quickly. Following the incident, her team worked pro bono to keep the business afloat, impacting Hoover's emotional well-being. Support from peers emphasized the importance of acknowledging struggles and taking a thoughtful approach to rebuilding the business rather than rushing back to normalcy.
We lost a hundred percent of our inventory, and it tested the very technology I built the company around.
Our lipstick actually saved our home from fully burning down; we pushed the button, and fire trucks were there in five minutes.
You gloss over horrible things and keep moving forward; it's okay not to be okay.
You're showing up with so much courage, but you've got to also fill your own cup.
It's not going to be like tomorrow it's all fixed; being really thoughtful and strategic is what's going to get you there.
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