Britt Baker, a Harvard Business School graduate, founded the financial education startup Dow Janes after realizing that many peers lacked financial knowledge from parents. Research indicates a significant gap in financial education, particularly affecting women and girls, with many not receiving guidance on wealth management. Baker's efforts through social media, especially Instagram, aim to close this gap, making financial literacy more accessible and engaging, especially as younger generations navigate a complex economic landscape marked by volatility.
Research shows many parents fail to educate children about managing money, particularly daughters. This has resulted in low financial literacy rates among women, especially Gen Z.
Social media has become a vital tool for financial education. Influencers like Britt Baker are making finance more accessible and appealing, especially during market volatility.
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