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Bogle Family Wine Collection has launched a new brand called Element[AL] Wines that offers chardonnay, pinot grigio, rose, and pinot noir in 750-milliliter aluminum bottles instead of glass bottles. The shift to aluminum bottles makes them lighter and reduces the carbon footprint of shipping.
Together, the production and transport of those iconic glass bottles contributes some 20% to 40% of the wine industry's output, according to experts.
While glass bottles are known for their non-interference with flavor and transparency, aluminum has been gaining popularity. The canned wine market is expected to reach over $571 million globally by 2028, showing consumer acceptance of aluminum packaging. Element[AL] Wines conducted internal research that showed no perceived taste difference between wine aged in glass and aluminum. The aluminum bottles are 80% lighter than glass bottles, resulting in weight savings per truckload.
Element[AL] says its internal research, which included a blind taste test of wines aged one year in glass versus aluminum, showed no perceived taste difference between the two.