"On the other extreme is a smaller group, people who love wine and care deeply about all the geeky pleasures it offers. Like everybody else, they are sensitive to economic fluctuations. They may adjust their spending, but they continue to buy wine regularly and spend more per bottle than less-committed consumers. In between are many different shades of wine buyer. But generally, people either care about wine or see it as a means to an end."
"With a combination of declining consumption, rotting fruit left on the vine, public health warnings, tariffs and the overarching crisis of climate change, most people would agree that wine faces challenges. The bigger question is how the wine industry should respond. What, if anything, should it do differently? Or should it wait things out and hope that this is a cyclical change? I've been covering wine for more than 20 years, and never before have the challenges seemed so great."
Challenges to wine include declining consumption, rotting fruit left on the vine, public-health warnings, tariffs, and climate change. Consumer demand is fractured between a large group seeking inexpensive, enjoyable alcohol without concern for origin or production and a smaller dedicated group that values vintages, production details, and aesthetics. The dedicated segment continues to buy and spends more per bottle despite economic fluctuations, while less-committed buyers may substitute other beverages. Producers range from diversified multinationals and large companies to many small family businesses, each with distinct interests and problems. The industry faces a choice to adapt with targeted strategies or await a cyclical recovery.
Read at www.pressdemocrat.com
Unable to calculate read time
Collection
[
|
...
]