In the mid-19th century, drinking wine was a daily affair for French adults, but declining consumption in recent decades reflects changing social and dining habits.
Sales of red wine have drastically decreased, dropping from 5.1 million to 3.5 million hectoliters from 2017 to 2023, highlighting a significant cultural shift.
Fast food dining has risen in popularity, with McDonald's becoming a leading market in France, which undermines traditional wine consumption associated with leisurely meals.
The trend among younger generations, particularly Gen Z, shows a rise in 'sober curiosity', favoring non-alcoholic beverages over historically ingrained drinking habits.
#wine-consumption #cultural-shifts #french-dining-culture #gen-z-trends #alcohol-consumption-decline
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