#wine-consumption
#wine-consumption

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In the red: global wine sales fall to lowest levels since 1961

Global wine consumption hit a 60-year low in 2024, declining by 3.3% due to economic pressures and health concerns.

US tariffs are raising further risks for the wine industry, according to the OIV.

A cultural shift towards smaller wine servings reflects changing consumer habits and a health-conscious approach to drinking.

Wine consumption in ancient Troy was widespread among all social classes, challenging previous notions of wine as a luxury.

History

Wine consumption in ancient Troy was widespread among all social classes, challenging previous notions of wine as a luxury.

History

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