Almost 500 attendees, including winery owners and retailers, gathered to discuss impending wine tariffs, which may significantly affect their businesses and revenue streams.
Harmon Skurnik emphasizes a common misunderstanding about tariffs: 'The average American voter... thinks that tariffs are paid by foreign countries. They're not. They're... a tax.'
The U.S. Wine Trade Alliance urges the new administration to reconsider proposed tariffs on wine and spirits to protect small, family-run businesses.
As Keith Mabry reflects on the upcoming changes, he notes that 'wishful thinking got in the way of concrete plans' in response to potential tariffs.
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