"La Vieille Ferme, known colloquially as 'chicken wine', has soared in popularity without significant marketing, reaching over a million cases sold in the UK and US."
"UK content creator Stephanie Booth notes that the wine's appeal ties into cultural memes reflecting the whimsy and struggles of being a girl today."
"Famille Perrin has embraced both luxury and accessible wines, with La Vieille Ferme representing their foray into the ‘prêt-à-porter’ market for everyday enjoyment."
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