Avaline, the organic wine brand co-founded by Cameron Diaz and Katherine Power, has announced key promotions in its sales team following a record-breaking year. Matt Szura has been promoted to Senior Vice President of Sales, overseeing the New York Tri-State and Florida markets, while Yujin Jones rises to Senior Sales Director, targeting growth in the Southeast and Caribbean. Under their leadership, Avaline achieved a 65.6% increase in sales last year, becoming the #2 organic wine brand in the U.S. CEO Jennifer Purcell highlights their commitment to growth while maintaining authenticity and transparency.
In 2024, Avaline became the #2 organic wine brand in the U.S. with a notable sales increase of 65.6%.
Jennifer Purcell emphasizes the importance of authenticity in Avaline's expansion, stating that their growth will not compromise the brand's core values.
Matt Szura's promotion reflects Avaline's commitment to strengthening the sales team for anticipated growth in 2025.
Yujin Jones has been a key player in Avaline's development, focusing on expanding the brand's presence in the Southeast and Caribbean.
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